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Degree Plan

Major Requirements: 
The BBA in Marketing requires 63 hours of major coursework.

General Education Requirements: 
All majors require 44 hours of general education that students complete over four years, in addition to their major courses.

A few examples of the Marketing courses students take:

• Advanced Marketing Management â€“ Gain experience creating and executing effective marketing plans — with a variety of marketing channels — for either non-profit or for-profit organizations.
• Digital Marketing and Analytics â€“ Learn a framework for managing and analyzing an organization’s online presence and interacting with customers for marketing purposes.
• Social Media Marketing â€“ Create a social media marketing plan for a real-life client, and become certified in a social media management tool.

The Marketing Operations and Analytics Department works diligently to keep marketing education relevant in the digital age. 

Digital Marketing Minor

Any student at ¶¥¼¶¹ú²úÊÓƵ may enroll in the Digital Marketing minor, which focuses on digital certifications and marketing metrics. The minor helps prepare students for a variety of marketing and technical roles in the 21st-century business ecosystem.

As a Marketing major, you’ll take courses full of practical skills that employers look for when they hire. You’ll also have plenty of opportunities outside the classroom to learn from experts, network and gain practical experience in internships.

Experiential Education

Your classes will teach you marketing theory and best practices — and then you’ll use what you’ve learned, in projects like these:

• In the Principles of Marketing course, students do a marketing simulation as an experiential learning assignment.
• In the Marketing Research course, you’ll work with an Austin nonprofit as your client for a real-world research project.
• In the Buyer Behavior course, you’ll gather data for a conjoint analysis and do a market segmentation project using cluster analysis.
• In the Social Media Marketing course, you’ll create a social media marketing plan for a real-life client and become certified in a social media management tool.
• In the Marketing Metrics course, you’ll get certified in Google Analytics.

Certifications

Other classes will offer the opportunity to get certified in technologies like Hootsuite, HubSpot Inbound, and Google Ads.

Internships

You’ll get hands-on experience with marketing by interning in a professional environment. Our students have recently interned at the following organizations:

• Found Media Group, an Austin marketing and advertising agency
• The social media department of Costco Wholesale Corporation’s corporate office
• Reality Based Group, a company specializing in the customer experience management space
• ScaleFactor, and Austin-based business financial software company
• Texas Association of Realtors
• Disney College Program at Walt Disney World in Orlando
• South by Southwest Music Festival planning department

The Office of Career and Professional Development also coordinates workshops that feature local marketing, advertising and communication professionals. Students have networked at these events and made connections that led to them being hired full-time.

Student Organizations

Outside the classroom, you’ll get to learn from experts in the field at lectures on campus and meetups off campus. You’ll build relationships with your fellow students by developing your professional skills and having adventures together in Austin.

The Distinguished Marketer Speaker Series brings a prominent marketing professional to campus each semester to share insights about current topics like digital media, design principles, brand development and social media crisis management.

The Hilltop American Marketing Association hosts experts who keep students up to date on marketing challenges, ethics in the profession and jobs in the field. Hilltop AMA has offered a resume workshop and professional headshots and cohosted a mixer at a downtown Austin marketing communications firm. 

Hilltop AMA members met up with the Austin AMA chapter at its early-morning coffee chats. Students also attend social events like indoor rock climbing, a night at a vintage arcade and a craft party to make valentines for residents at a senior care center.

Many student clubs and organizations have a marketing officer, a communication coordinator or a social media manager. This is another chance to exercise your marketing skills outside the classroom.

Marketing faculty members bring years of direct experience in both small and large organizations, including Motorola, Compaq, Dell, Dun & Bradstreet, Verizon Telecommunications, Mitel Networks, Cornerstone OnDemand and General Motors, to the classroom.

Faculty are involved with professional organizations, publications and local businesses. Many are highly skilled in digital marketing, marketing metrics and statistical techniques.

Meet all faculty members in the Department of Marketing, Operations and Analytics.